The STATS

 

MARKETER OPINIONS:

Conversions - 70% of marketers claim video generates more conversions than any other type of content. (Vidyard)

ROI - 52% of marketers say video content has the best Return On Investment. (eMarketer)

Popularity - 60% of marketers used videos in their social media marketing in 2016 and 73% of marketers plan on increasing their use of video.  (Social Media Examiner)

 

VIEWER RESPONSE:

Shares - Social video is shared 12 times ("1200%") more than text and images combined. (Brightcove)

Preference - 4 times as many consumers would rather watch a video on a product than read about it. (Animoto)

Time - The average user spends 88% more time on a website with video.  And the longer prospects stay on your site, the more likely they are to convert.  (MistMedia)

Impression - 62% of viewers are more likely to have a negative perception of a brand that published poor-quality video.  Video needs to be high quality. (Brightcove)

 

BUSINESS RESULTS:

Growth - Businesses using video grow company revenue 49% faster than organizations without video. (Aberdeen Group)

Response Rate - Companies that use videos in their marketing enjoy a 27% higher click-thru-rate and a 34% higher web conversion rate than those that don’t. (Media Post)

Email Clicks - An introductory email with a video increases the click-through rate by 96%. (Single Grain)

Email Opens - Using the word ‘video’ in an email subject line boosts the open rate by 19%. (Syndacast)